Baby steps. Leaving behind too many decades of fast-fashion – well, it’s not going to be an overnight process. We’ve gotten too used to buying cheap garments that don’t survive one cycle in the washing maching.
The goal is saving Mother Earth, y’all. This is what we all want, right? Before we go up in a fiery ball or a drown from the onslaught of a category 4 hurricane.
But shopping mindfully has interesting side benefits- other than bragging rights at dinner parties (and inconveniencing your long suffering host/hostess with your vegan stance)….it also gives room for talented and innovative designers and artists to bring high quality products to a wider market by using ethical consumerism as its core concept. Wow, that’s a mouthful.
Okay, let’s talk sticker shock. It’s true that luxury lingerie is expensive, there’s no way to sugar coat it – of course, I’m sure I don’t have to tell you savvy shoppers the reason – that its because it is often hand-made, or produced in limited quantities. The fabric and components are finer quality and as a result, cost more.
BUT! Sustainability is the more than just a watchword for the future. Flooding the market with millions of tons of poorly made clothing is not really an option any more. Fashion designers are making an effort to save the planet. By designing thoughtfully, limiting production quantities to small amounts, and operating business mindfully, as designers we can begin to reverse the damage to the planet.
Some consumers are well versed in the topic of climate change. However, others don’t have as much knowledge on the topic. Sometimes, the facts are hard to hear. “Fast Fashion” is the third biggest polluter on the planet. As consumers, we can buy thoughtfully, from companies who are committed to the global community, and to improving the current state of the environment.
As shoppers, we can be fashionable and ethical by supporting the independent side of the industry. Not only can we ensure that our clothing is made ethically, we can have the satisfaction of wearing something original and supporting our favorite small designers who are producing (with love) the clothing themselves at incredibly tight margins. Small designers are cutting to order, working every piece of lace and fabric by hand, and nothing goes to waste.
It’s a wonderful thing. As a consumer, you can actually begin to save the planet – one camisole at a time!
Fun fact! Exclusive brands aspire for the label haute couture, but the term is technically limited to members of the Chambre Syndicale de la Haute Couture in Paris. It is more aspirational and inspired by art, culture and movement. It is extremely exclusive in nature.
With increasing mass-production of consumer commodities at lower prices, and with global reach, sustainability has become an urgent issue amongst politicians, brands, and consumers. Get on the luxury lingerie bandwagon, y’all.
“Luxury is in each detail.”
Hubert de Givenchy
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